TBA Worldwide is pleased to announce Tyler Easterling’s promotion to President and COO. The company is a rapidly growing network of data-driven advertising agencies and specialty marketing firms, including Brandon, the largest independently owned integrated marketing firm in the Carolinas. Previously President and COO of Brandon, she will now head up all hands-on operational aspects and manage the growth of the collective agencies as President and Chief Operations Officer.
Easterling has been with the company, working closely with CEO Scott Brandon, for more than 20 years. She comes from a client service background and has developed extensive personnel, operational and financial experience as President and COO of Brandon.
“Tyler has been an integral part of our success over the last 21 years. She has worked her way up from being an account manager to director of client services and ultimately to President and COO of Brandon. TBA Worldwide is growing rapidly, and it needs a dynamic, aggressive leader to drive our continued success. I trust Tyler completely and look forward to working with her as we continue to grow TBA Worldwide into a national powerhouse.”
“I love and believe in our teams and these agencies; it’s that simple,” said Easterling. “We look to learn something new every day and are competitive about getting great results for our clients. I’m thrilled to take on the increased responsibility and will continue to push TBA Worldwide to be bigger and better.”
The news comes on the heels of TBA Worldwide’s recent acquisition of social media and influencer specialty agency, Joybyte.
“TBA Worldwide is defining its next chapter. We are focused not only on our own growth but on helping our clients be successful and our employees thrive,” Easterling continued.