AI is transforming marketing at an unprecedented pace, but the real challenge isn’t just keeping up—it’s staying human. In a piece written for Fast Company, Scott Brandon explores The AI Paradox and why brands that prioritize human connection alongside innovation will come out on top. At TBA Worldwide, we see AI as a powerful tool to enhance creativity, not replace it. By fusing data-driven insights with bold storytelling, we craft campaigns that spark real engagement and cultural impact.

Read more about how brands can embrace AI without losing authenticity: Full article here.